Direct mail (SPEC ad)

The Client:

Direct mail piece for Pure Impact Boxing Gym (not a real gym, by the way).

Target Audience:

Active and fitness-conscious 22–38-year-olds.

The Challenge:

Fitness-conscious adults ages 22–38 are looking for new ways to optimise their workouts. They have busy lives and need gyms that have extended hours to accommodate them.

The Solution:

Creating a direct mail piece designed to be delivered door-to-door to increase sales leads and eventually membership sales. I highlighted the benefits of the extended hours and a free 3-day pass to try them and see if they are a perfect fit.