Landing page (SPEC ad)

The Client:

Cheetos are an American snack made from cheese-flavoured cornmeal

Target Audience:

College students aged 18–22

The Challenge:

This landing page is aimed at college students aged 18–22 who are already aware of and like Cheetos and may or may not live on campus. This web page is designed to get students to enter the Cheetos sweepstakes and encourage them to share it with their friends.

The Solution:

By using Cheetos fun language and brand, I exhibited the benefit of FREE Cheetos for the whole of their time at college and encouraged them to sign up and share with their friends so they could also enter the competition.